Multi-award-winning salon group, RUSH Hair are to join L’Oréal Professional Products as their brand partners. The announcement was made by Rush Hair Joint CEOs Stell Andrew and Andy Phouli, who are delighted to re-kindle their relationship with the renowned hair house.
“L’Oréal is well known to both the RUSH Artistic Team and our salons as we had previously partnered with them. We are very excited about starting 2026 with a new brand partner. The RUSH creative teams are very excited about this new venture, and along with the L’Oréal Professionnel Team, we are exploring options for many creative events this year” said RUSH Joint CEO, Stell Andrew.
Known for their creative work, incredible passion and continuous commitment to the hairdressing industry, RUSH Hair has been at the forefront of hairdressing since 1994. The Artistic Team are members of the British Hairdressing Awards Hall of Fame having won the title three times. The team have continuously pushed the boundaries of the craft, providing their team with both creative and management opportunities with the team training thousands of hairdressers over the last 30 years.
“We are thrilled to embark on a renewed journey with RUSH and to welcome them back to the L’Oréal Professional Products family. This collaboration marks an exciting moment underscoring our shared passion for excellence in hair colour, care and artistry. The combination of RUSH’s exceptional talent with our advanced product innovations and high-performance formulas paves the way for our collective and unwavering goal to both elevate the salon experience for every stylist and every client. At L'Oréal Professional Products, our mission remains to support the growth and creativity of the entire industry, and we look forward to this exciting new chapter together." James Taylor – Commercial General Manager, L’Oréal Professional Products UKI
“Working with L’Oréal gives us the perfect blend of creativity and good business sense,” adds Joint CEO and Chairman Andy Phouli. “Both companies share the same values, and as brands we realise the importance of creating a family like team and building a strong community. We are a salon group renowned for our colour work and we know that the training and support provided by L’Oréal will ensure an increase in our colour business and make our salons more profitable.”
