Rosie huntington whiteley goes sleek for british fashion awards - get the look!

Model Rosie Huntington Whiteley looked fierce on the red carpet at the 2013 British Fashion Awards, switching her usual glossy girl-next-door look for something altogether more edgy. Super stylist and ambassador for Redken and Pureology, George Northwood, was the man responsible and told HJi exclusively how he got the look...

Rosie wanted quite an architectural feel to the hair  to complement the clean lines of the total look.   The style is a nod to the Prada inspired hair from the runway a few seasons ago but we pared it down with a high shine finish as opposed to  a wet look which would be much more extreme.  The high shine gives it a softer finish. I think that this is what modern evening hair is all about.  Less is more - you can still have an evening look without having to go big on the hair.  Red carpet now also takes way more influence from runway but it’s just subtle differences in the finish and the end textures that make the difference. To create the look I applied a good mist of setting spray to towel dried hair and then dried it directing the dryer and hair away and back from the face using a paddle brush. Once dry, I then ran straighteners through the mid-lengths and ends and clipped all the front of the hair back using section clips and tissue paper to set it.  Using the tissue allows you to set the hair without leaving clip marks. To set the style I used Redken Quick Dry 18 and I focused this around the hairline to give hold and a more sculptural finish.  The product is very sheer and gives hold with no crispiness. I finished with a touch of Pureology Precious oil on the ends for shine and big mist of Redken Shine Flash for a high shine finish.  Just before she went out, I removed the pins and tissue.  Done. The beauty of this kind of evening hair is that it can showcase make up and bone structure really well and is also low maintenance as once its set, you can forget about it for the rest of the night.