Reveal the natural shine of your hair with matrix biolage’s new sugarshine range

  If there’s one thing that your clients want from their hair, it’s shine. Hair shine is a universal desire, regardless of age, season or hair type; it is a sign of good health and beauty. Not only do clients want glossy hair from in-salon treatments, but from homecare products as well. Matrix Biolage have launched a brand new range, SugarShine, set to revolutionise the current shine market with a new approach to shine inspired by skincare. Consisting of five new products, SugarShine includes Biolage’s first ever sugar scrub service, proven to achieve 3X more shine instantly, when the full regime is used. Matrix have been working with SugarShine Service Expert’s Christian Wiles and Kieran O’Gorman, and Shine Ambassador Jamie Stevens, to help you understand how to maximise the potential of SugarShine in your salon.  ‘ For Jamie, the star product of the range is the pre-shampoo SugarShine Polishing Scrub. He loves its uniqueness. As a stylist, Jamie looks for products that make the hair the ideal canvass to work on – and the scrub is just that. It gets rid of any build up which is essential when you want to rework and remould the hair. Recommended for normal/dull hair, the Sugarshine Polishing Scrub has been formulated using sugar crystals, just like your client’s favourite body scrub, the Sugarshine scrub gently exfoliates hair to rid the surface of shine-reducing impurities, whilst nourishing with lightweight humectants to give body and moisture to dull, lacklustre locks. Recommended as a pre-shampoo treatment, this product is gently stroked from root to tip on damp hair before rinsing off and followed by the SugarShine Shampoo and Conditioner. Silicone free, this shine inducing duo will leave hair feeling supple, nourished and manageable without any product build up. ‘Traditionally, shampoo and conditioner has used silicone to boost shine, but this adds weight and build up. By introducing sugar into the regime and taking out the silicone, Biolage SugarShine has changed the way we can achieve shine for the better. Now you can reveal the shine rather than coat it.’ says Jamie Stevens. To really indulge your client, Christian Wiles recommends the Mega Gloss Treatment, a high gloss service that gives the hair a mirror-like shine, ‘It’s easy to use, easy to apply and when used as part of the whole routine, the client will have up to 3 times more shine. I feel like it is the product in the range that really makes the difference.’ As a successful businessman and artist, Christian is particularly familiar with the importance of making the client journey in salon something truly memorable. SugarShine is a range that really enables you to do this for Christian, because of its amazing smell and versatility. To make your SugarShine services more of a spa experience, he suggests mixing the SugarShine Mega Gloss Treatment with the SugarShine Conditioner in a bowl. Apply this to the hair with a brush and towel wrap. For that extra shine, develop under a gentle heat for 5 minutes. Seal all this in with the Sugarshine Illuminating Mist for a brilliant, glossy finish that helps tame flyaways as well as give heat protection. Kieran O’Gorman, our Irish Sugar shine superstar, also has a top tip for using the Mega Gloss Treatment. For Kieran, when it comes to hairdressing he comments that ‘there are no rules!’ Often when clients come in to the salon, they not only want shine, but also for their hair to be stronger, more nourished, conditioned. To give your clients the best of both worlds, Kieran suggests mixing the SugarShine Gloss Treatment with another of Biolage’s Cera-Repair treatments. This will enable you to offer your client gloss alongside their other hair desires. Harness the power of sugar and help your clients achieve enviable shine with Biolage SugarShine. For more information visit: http://www.matrixhaircare.co.uk/our-products/haircare/biolage