Redken goes to extreme lengths for great hair!
Published
09th Apr 2015
by rachael
The bob might be having a moment, but long hair still remains the goal for many clients. Healthy hair can grow up to six inches in a year - but how many of your wannabe long-haired customers find that their hair gets to a certain length and then just 'stops' growing?
Successful growth comes down to healthy hair, which is precisely what the new Redken Extreme Lengths products aim to provide. The two brand new products promise to help hair pass its 'breaking point' and reach its full length potential, while leaving hair strong, supple and healthy in the process.
Redken was the first brand to introduce protein products to the professional haircare market in 1980 and its best-selling Extreme range has long been a favourite for repairing chemically damaged hair.
Now, Extreme Lengths combines protein with biotin to help hair grow longer. Proteins create horizontal bonds that fill in damaged hair, while biotin connects and aligns these bonds together into longer vertical chains that leave hair in optimum condition.
The face of the range is supermodel Soo Joo Park, who's gone from brunette to bleach blonde - and grown her hair long and strong along the way. Check out the video below to find out more about her journey!
Meet Extreme Lengths
Extreme Length Sealer Split End Treatment helps prevent damage and breakage and helps reduce the appearance of split ends.
- Split-ends look smoother and sealed
- Hair feels soft and conditioned
- Can be used on damp or dry hair
- Gives shape and control to dry and damaged ends
- Ideal for ombre clients
- To use: apply to towel dried hair. Leave for 2-3 minutes. Rinse out.
- RRP £14
- Detangles the hair for easier comb-through and sleeker-looking ends
- Hair left soft and conditioned
- Makes wispy ends feel smoother and look healthier
- To use: use the brush applicator to apply to damp or dry hair
- RRP £16.55
