Redken add nine brand new shades to hdr portfolio

Redken has announced that nine new shades will be added to their HDR portfolio. Available from April the new shades, which range from vibrant colours to natural hues, will enable you to contour client's hair with ease. Redken HDResolution is ideal for clients who want to lighten and brighten their natural haircolor and cover their grey hair without the commitment of permanent colour. HDR is a tone on tone colour that boasts low alkaline meaning that there is an increased deposit of dye within the hair cuticle, which in turn increases the longevity on the colour. The colour, which can achieve one level of lift on darker hues, is demi-permanent and can last up to 24 washes. HDR has two developing lotions, 6 vol for deposit only and 15 vol this gives one level of lift and covers grey. To support the launch in Redken salons, there are three new Redken recipe cards to create stunning looks for your clients that aren't looking to commit to a permanent colour change. For more information visit redken.co.uk