Re-vamped slalom range launched in uk

Kadus (part of Procter & Gamble) have unveiled their revamped and re-launched Slalom professional styling range, at an exclusive trade launch in the East Midlands. Over company executives, distributors and sales managers, from as far a field as Holland gathered for the launch of the new-look range, whcih includes four colour-coded collections - Volumize It! Go for Shine! Let’s Finish! and Create It! To highlight the versatility of the Slalom range, North Eastern Hairdresser of the Year 2007 finalist Michael Lewis, presented a magnificent live catwalk show, demonstrating the 19-strong product line in spectacular style. Using one male and three female models, Michael was able to showcase a variety of products from the Slalom range, creating an array of individual styles on each unique hair type.

Kadus Managing Director Tim Kelleher was delighted with the success of the launch. "We’ve had a fantastic response from the range," he said. "Now that the products are available nationwide, we’re confident that hairdressers will enjoy using the new Slalom line and that they will help to increase client satisfaction and boost their salon’s retail sales and profits to boot."