Rae palmer announces partnership with revlon professional

Award winning hairdresser Rae Palmer has announced her partnership with Revlon Professional, marking the start of her WeLove Salon’s move into becoming a a total care concept salon, including an experiential retail area. Says Rae, “After owning my salon for 15 years and building the Rae Palmer brand name very successfully, I decided it was time to look at the future of my business.
I wanted my small empire to last not only through a turbulent recession but to grow and prosper for the next generation and beyond. For the high street salon to survive, as an industry we have to look at the experience we offer our guests more than ever.” As a result, Rae rebranded as WeLove Salons and now plans to franchise the brand - the flagship Southsea salon has already welcomed Cileste Makkink Rogers as the new salon director and franchisee. Roger Vallve, Revlon Professional marketing manager UK & Ireland said: “Rae brings her skills as a commercial hairdresser and one of the most innovative and creative stylists in the industry. She has won many awards including HJ’s Southern Hairdresser of the year and been shortlisted for British Hairdressing Business Awards Innovation of the Year and Manager of the Year. We were captivated by her groundbreaking ideas and vision for her brand and for hairdressing in general, and we can’t wait to move forward with our partnership.”