Pz cussons to acquire fudge from sabre group
Published
06th Jan 2012
by rachael
PZ Cussons is set to acquire Fudge from the Sabre Group, it has been announced.
The leading consumer products group announced on 5 January that contracts had been exchanged for the acquisition of the brand through its beauty division from the Sabre Group.
The brand and the associated inventory are being acquired for a consideration of £25.5m, with completion expected by the end of January.
In an official statement, chief executive of PZ Cussons Beauty, Michelle Feeney said: "We are delighted to be acquiring such a young, vibrant brand and I am very excited about its prospects and untapped potential. Fudge is a natural fit with our portfolio as we continue to bring well-loved brands back to the forefront and make beauty accessible to all."
