Purple shampoo for blonde hair: the best products for brassiness

Purple shampoo for blonde hair is one of the easiest products to retail in the salon - what blonde wants brassy, yellow tones when they could be rocking pristine icy white? Peroxide blondes are set to be huge in 2014 thanks to models like Sasha Luss (above) and Devon Windsor - and even Soo Joo Park who traded darkest brunette locks for something icy bright. "Platinum blonde never goes out of style – it’s such a statement shade and can add a cool, rock ‘n’ roll edge to virtually any cut," says Gary Forde of Forde Hair in Brighton. "Sasha has toughened up a simple long style with an icy tone which acts as a neutral canvas for the rest of her look; bold lip colours and statements accessories take on a life of their own against this striking base. It’s also the ideal shade for experimenting with temporary fashion colours – pastels stand our perfectly against platinum and the porosity of the hair means that they tend to last longer too." Where the catwalk goes, clients and the high street follow and with bright blondes set to dominate, salons should expect a flurry of new colour clients clamoring for the perfect new shade. Make sure those new colour converts maintain their shade with our round-up of some of the best purple shampoo for blonde hair... Purple Shampoo for Blonde Hair [hji-gallery-legacy]