Protecting the environment

I spent last weekend in Milan with Aveda at its annual Masterjam event, watching what some of the company's top name hairdressers are predicting for the year ahead. I was also given an insight into the company's philosophy on the environment, as it launches its Earth Month, with the terrifying statistic that a child dies every 15 seconds through lack of clean water. As we take water, food and clean air for granted in the Western World, someone somewhere is suffering because of our selfish actions. I give to charity WaterAid and teach my children the importance of looking after their environment -- turning taps off, recycling and swtiching lights off -- and if everyone did something small every day we could help solve the problem. In fact, we are currently putting together a HJ Business section that is totally devoted to going green. If we all take action now we can make a difference. ruthx