Product of the week: the first shampoo

Launched at Salon International 2016, The First Shampoo marks the latest innovation in hair straightening and smoothing products. Set to revolutionise the traditional brazilian blowdry, The First Shampoo is formulated without any harsh chemicals and works simply by shampooing the hair and naturally tames, de-frizzes and straightens hair for up to three months. Containing five organic acids, the First Shampoo combines with the hair’s simple proteins inside the cuticle to change the molecular structure of the hair and create new chemical bonds. When heated and ironed the organic acid combination is fused to create a semi-permanent, all natural, smoother, frizz-free and more manageable finish to the hair. Quick, Easy & Simple Application The First shampoo is the quickest, simplest, and easiest smoothing/straightening system available:

• Shampoo with a clarifying shampoo
• Remove excess water and towel dry
• Section the hair into three sections, apply ‘The First Shampoo’ lathering each section individually, finally working through the whole head from the roots to the ends, leave on for 20 minutes
• Rinse and condition
• Paddle brush-dry the hair then hot iron with several passes
• Done!

Now in UK, ‘The First Shampoo’ comes in a 980ml bottle that lasts up to 22 applications and is available through selected of professional distributors.