Product of the week: moroccanoil launches dry shampoo

If your clients find dry shampoo a little too dry, especially heading into summer fear not, Moroccanoil recently launched a range Dry Shampoo in both light and dark tones.

Designed to dissipate instantly, absorbing oil and product buildup without leaving behind a dull, chalky residue, Moroccanoil Dry Shampoo also contains natural volumising agents that provide hair with immediate purification as well as a more manageable style. It also contains a UV filter and a hint of the signature Moroccanoil fragrance, making Moroccanoil Dry Shampoo perfect as the weather heats up.

Available in two colour-specific formulas, dry shampoo can now cater to everyone. On darker hair, traditional dry shampoos are known to leave behind a white residue that diminishes natural shine. With Moroccanoil Dry Shampoo, the formula contains ultra-fine rice starches that break down and dissipate immediately upon application, maintaining the natural richness and dimension of dark tones. For blondes the light option features subtle violet undertones, paralleling the concept of the purple “wet” shampoo, which help balance brassiness as well as brightening.

Formulated for all hair types, Moroccanoil Dry Shampoo:

• Refreshes and revitalises next-day hair styles
• Absorbs odors and infuses hair and scalp with signature Moroccanoil fragrance
• Contains natural volumising agents
• Helps protect against UV damage

Key Ingredients:

• Rice starch : acts as a natural absorbent to draw out excess oil
• Argan oil : restores hair’s elasticity, smoothness and manageability

 How to Use:

• Shake Well
• Spray 6–8" away from dry hair roots
• Allow hair to dry then massage product into scalp, as you would with “wet” shampoo
• For best results, take a brush or thin comb gently through hair, so product is worked fully into strands and distributed evenly

 Styling Tip:

After application, flash-dry roots with a hairdryer on a low setting to deliver extra volume and set style in place.