Product of the week: l'oréal professionnel pro fiber range

L’Oréal Professionnel breaks its boundaries of traditional haircare with Pro Fiber - the brand’s first recharging, long lasting and most prescriptive professional treatment programme to combat multi levels of damage across all hair types. This first to market professional treatment from L’Oréal, starts in the salon and encourages clients to follow an effective at home maintenance routine to ensure long lasting results, leaving hair looking and feeling healthier, shinier, with improved resilience and manageability for up to 6 weeks* until their next salon visit. After 7 years of intense research on damaged hair, L’Oréal’s Research Laboratories have developed their most sophisticated haircare technology to date. The technology works together to lastingly grip onto the damaged cuticles and exposed cortex on the hair fibre whilst leaving a soft silky feel.

Recommend this to your clients by following the 3 Step Process:

In-Salon: Initiate an in-depth hair fibre consultation with your client to assess their personal level of damage. This will decide on the treatment needed; Revive, Restore or Recover. This indulgent backwash treatment will be carefully layered and massaged onto your hair fibre for 5 minutes. A leave-in pre-blow dry serum is then blown onto the hair, also offering heat protection or extra strength. At Home: To maintain the salon treatment effectiveness, the prescribed follow up Pro Fiber program for your client needs to be used every time they wash their hair on a weekly basis. Recharge: On every fourth shampoo, the recharge booster of APTYL 100 needs to be used instead of the recommended conditioner or masque to reboot the effectiveness and long-lasting resilience of the salon treatment.