Product of the week: kérastase crème de la crème blow-dry control cream

Born from the insight that 50% of women suffer from rebellious hair* Kérastase have created the new Crème de la Crème Blow-Dry Cream (RRP: £19.50) for the ultimate ‘volume down’ blow out with pliable smoothness. Kérastase launch their first formulation that delivers a luxurious smoothing finish with medium hold for the perfect sleek, smoothed, frizz-free and controlled blowout for thick hair. THE BENEFITS:

• Enriched with heat protection properties
• Smoothness and movement
• Long lasting volume control for thicker hair
• 24h frizz and humidity protection
• Bounce and shape control
• Enhances the appearance of shine

THE TECHNOLOGY: Cationic styling polymers provide flexibility, shine, anti-frizz and anti-humidity, whilst smoothing silicones inspired from skincare, deliver the smoothing effect which facilitate glide during blowdry. Ultra fine particles, micronized polymers, create flexible micro fine bonds around the hair to give it shape without compromising movement.

*Usage attitude study 2014