Pink is the new blonde and brunette

I had the privilege of interviewing Aveda vice president and global creative director Antoinette Beenders this week. the conversation turned to hair colour - and according to Antoinette pastel pinks and lilacs are now as established as blondes and brunettes.

As the hue looks like it is going to be sticking around it's essential techniques are updated to avoid the granny purple rinse effect! It's the perfect shade for younger clients and is a great colour to photograph as these hairdressers show.