Pete burkill appointed as creative ambassador across sachajuan and alter ego italy

Distributor Sweet Squared is thrilled to announce the appointment of Pete Burkill as creative ambassador, working across hair brands Alter Ego Italy and SACHAJUAN. Pete is synonymous in delivering forward-thinking hair trends in a future led and aspirational style. He divides his time between shoots with premium titles such as Marie Claire, Elle, The Times and Dazed and his A-list clientele, which includes Kylie, Elle McPherson, Lily Allen and Michelle Visage to name a few. Pete is known for his precision work and technical ability. With an impeccable eye for detail and a unique vision mashed with eclectic style, Pete’s work has pushed the industry standard and wowed the editorial world for over 10 years! “Pete’s infectious personality made him a firm favourite as the hairdressing expert on New Zealand’s TVNZ’s Good Morning Show and it’s that same personality, combined with his boundless creativity, that we know will capture the essence of these brands and Sweet Squared perfectly,” explains Haydn Bye, marketing manager for Alter Ego Italy and SACHAJUAN. Pete comments: “I’m so excited to continue my work with Alter Ego and to be adding SACHAJUAN to the portfolio of Sweet Squared brands that I represent. The science behind the range is amazing and I always get great results from the products. I have such a huge respect for all of the Sweet Squared hair ranges, so to be working closely with these two brands is really exciting and I can’t wait to get stuck into my new role!”