Paul mitchell cruelty free international campaign

Every year Paul Mitchell chooses a non-profit organisation to donate sales to and this year, the sales of all their retail bags will go to Cruelty Free International, the leading organisation working to end animal experiments worldwide. Cruelty Free International, together with international partners, developed the Leaping Bunny logo, the only globally recognised symbol guaranteeing that no animal tests were used in the development of any certified product. “We have found that there is still a lack of awareness of Paul Mitchell being cruelty free”, explains Zoë Vears, Director of Publicity at Paul Mitchell®, “We are proud that all Paul Mitchell products are certified by the Cruelty Free International Leaping Bunny logo, the international guarantee that no animals suffered for our products. The Paul Mitchell brand is committed to being cruelty free now and forever.”