Panasonic professional reveal their new ambassador

First-time exhibitors Panasonic Professional revealed their new collaboration with Kevin Luchmun at Salon International. Backed up by their extensive technological expertise, the brand are adding industry know-how for a range of premium range of clippers and trimmers. To mark their arrival in the professional market, they have a new creative direction featuring wearable lifestyle imagery shot be Kevin. “We’re delighted to have Kevin as our UK Ambassador. As well as being a barber, he’s a great men’s hairdresser too. “He has already done his first shoot and we can’t wait to share the creative direction on social media in the coming months,” said National Account Manager Darrel Feasey.