Osmo revamps for 15th anniversary

OSMO has revamped its range for 2015, celebrating its 15th anniversary with a sleek redesign and seven new products. The professional haircare range already boasts four divisions to tackle client hair concerns; Blinding Shine for a glossy finish, Colour Mission to prolong the vibrancy of colour, Deep Moisture for dry and damaged hair and Extreme Volume to plump up fine or flat hair. Now joining the lineup are seven new products, including the hero Deep Moisture Dual Action Miracle Repair for severely damaged hair. The new look range has also been redesigned to streamline the products to clarify for both clients at home and stylists in the salon. Sinead McLaughlin, marketing executive for OSMO says: "Since the launch of OSMO fifteen years ago, the brand has seen continuous growth in strength and stature. It has evolved from a boutique styling range to a full portfolio of haircare, colour and styling products. "It is crucial that we keep moving with the changing needs of the market, and the rebrand allows us to celebrate our heritage and demonstrates that we are both reactive and adaptive to change. OSMO offers a consistent, global message that is communicated through each range within the portfolio of products. We are proud of the redesign and confident the next fifteen years of OSMO will be just as successful for the brand." To find out more about the range, call 0141 812 5000 or visit www.osmo.uk.com