OSMO Announces Kyle Ross as New Brand Ambassador

Published 06th Dec 2023 by Morgan Willmott

Congratulations to Kyle Ross who has been appointed as OSMO's latest Brand Ambassador.

Kyle’s passion for barbering began over 15 years ago when he decided to follow his creative passion over a university law degree. Unfilled with the academic world, his interest in fashion, social engagements and creativity led him to switch track to a hairdressing career. Although hairdressing trained, Kyle decided to focus solely on men’s hair eight years ago and hasn’t looked back since.

“I found that my personal interest in men’s fashion and modern barbering appealed more, and I recognised that there were so many opportunities to expand barbering styles, education and techniques. Being hairdresser-trained, I’m able to combine my skills and provide a client with a full haircut experience – taking their lifestyle, at-home styling abilities, hair textures and head shape to create a bespoke cut for my customers. OSMO has so many products to ensure our clients can have the most ideal ones for at-home styling and that’s very important to me. It’s going to be an exciting journey working closely with the OSMO team during my ambassadorship role,” explains Kyle.

Kyle opened his first shop, Sovereign Grooming, in 2016 in Aberdeen, then a second shop in Edinburgh in 2020 and an Edinburgh academy in 2022. Already providing his team with hands-on education and apprenticeships, the demand for opportunities to work and train with Sovereign led to the need for Kyle's academy.

As well as running a successful barbering shop and academy, Kyle’s career experience has also seen him win awards, assist at London, Paris and Milan fashion shows, and present on stage at industry events like Salon International.

Kyle Ross' style of barbering is hybrid; he’s confident to take his hairdressing skills and knowledge of colour to his men’s cutting and styling techniques. With a flair towards softer styles, Kyle's clipper work creates softer fades and curves, working with the natural growth of the hair for a truly tailored cut.

OSMO Senior Brand Manager, Sinéad McLaughlin, comments: “We’ve been aware of Kyle's work for some time from his Scottish award wins and social media. His style of barbering has a unique, stand-out approach with clear creative direction. This, along with Kyle’s educational experience, will be fully embraced and utilised by the OSMO team. From creating social media content to presenting on stage and supporting the team with educational expertise, Kyle is going to be a great asset to the OSMO family.”

Morgan Willmott

Morgan Willmott

Published 06th Dec 2023

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