Online booking would mean more business for barbers

Research conducted by software supplier Mojo and The Bluebeards Revenge has revealed that despite just 8% of UK men (aged 18-40) currently booking their haircut online, a massive 54% of barbershop customers in the UK would prefer to book a haircut digitally rather than walk in. In London, the results are even more resounding as an enormous 66% of men would prefer to book grooming services online. Out of the survey respondents who currently walk-in, more than 50% would prefer to book online, the research reveals. Mike Taylor, head educator and co-founder of the Great British Barbering Academy, believes it is the time for barbershops to embrace technology. “Technology isn’t going anywhere so the sooner barbers embrace it and cater to the new generation of clients, the further ahead of the game they will be,” he said.  “I see more and more barbershops moving to appointments as it helps add structure to their day and allows them to prepare for more premium, dedicated services such as a hot towel shave to match the growing demand.”