Nioxin launches downloadable playbook

Nioxin unveils a downloadable digital playbook to support the launch of new Night Density Rescue treatment. The downloadable playbook features key statistics, scientific insights and first-hand reviews of the brand’s first ever leave-in treatment solution designed exclusively for overnight use, plus expert advice on the most effective bedtime rituals for a blissful night’s sleep. The educational tool provides a comprehensive guide for salons, bringing to life the key benefits of the product and equipping stylists with the knowledge they need to help consumers ‘Own the Night’. Set to become as essential as a night cream in your clients’ evening beauty routine, Night Density Rescue treatment is recommended in collaboration with Nioxin’s 3-Part System Kits for a round-the-clock approach to hair thinning. In addition to information and advice concerning NEW Night Density Rescue itself, the playbook examines the wider health benefits of a peaceful night’s sleep. Nioxin has joined forces with Will Williams, one of London’s leading yoga and meditation experts, to develop an exclusive audio guide that complements the product launch. Salon clients can download the guide to discover soothing meditation techniques and relaxing pre-bedtime yoga moves that, when used in conjunction with Night Density Rescue, will help them maximise their beauty sleep for a more confident tomorrow. The digital playbook can be downloaded from the Nioxin website.