Nikita hair renews 35-year partnership with wella corporation

Nikita Hair, one of Europe’s leading salon chains, announced it has extended its 35-year partnership with Wella Corporation, a division of COTY. The company, which is one of the leading distributors of hair and beauty products is set to provide a wider range of products and services to Nikita Hair’s customers around the globe. The hair salon has spread around with 150+ locations throughout Europe and 1 000 employees. Nikita Hair is set to open its first franchise salon in the United States in Ohio later this year as well as expanding its presence in Florida with a new franchise location scheduled to open in West Boca in early 2020. The hair salon offers a variety of high-quality hair and scalp services, a salon signature collection, and a an exclusive line of hair and skin care products, made from ingredients sourced from Scandinavia. The products are equally for women and men at affordable prices. With Wella Corporation as a key partner, the two companies and complementing cultures will play a critical role in growing the Nikita brand in the hair industry. “We have had Wella as our main supplier in Europe for over 35 years, and for Nikita Hair, as a family-owned company, loyalty is important,” shares Inger Ellen Nicolaisen, founder of Nikita Hair. “In line with our vision to create the greatest adventure in hair and beauty history, this partnership positions us for tremendous growth and stability as we expand our business in Europe, the United States, and Canada. Our business relationship with COTY is yet another step towards realising our corporate vision.” Coty is one of the world’s largest beauty companies, operating in three divisions - Coty Consumer Beauty, Coty Luxury and Coty Professional Beauty. Its brands are committed to a range of social issues as well as seeking to minimise environmental impact.