New york fashion week ss16: victoria beckham with guido and redken

  Perfect for the everyday woman and the Victoria Beckham Spring/Sumer 2015 runway, Redken Global Creative Director Guido, achieved a sophisticated, simple style full of glamour and shine. [hji-gallery-legacy] "Victoria is a very modern designer and she likes a very simple, easy sophisticated look. It’s very soft and pretty, but quite modern, without any specific references. First, I created a natural off-centre part with my fingers so there’s an ease to it. Then, I blow-dried the hair with Redken’s satinwear 02 to get this great, smooth texture, and then twisted it back into a low bun so that when you let it down it has this beautiful, natural movement with control around the head shape. Then, I just tucked the hair behind the ears and applied Redken’s new glow dry throughout the length to put a little bit of shine in the hair and get rid of any fly-aways. It’s a look that’s very easy for women to recreate themselves, which is what we’re seeing a lot on the runway in general and is appealing for the everyday woman." – Guido GET THE LOOK 1.       Spray Redken pillow proof blow dry express primer all over damp hair and comb through. 2.       Apply a nickel-size amount of Redken satinwear 02 prepping blow-dry lotion all over hair, focusing on the roots. 3.       Create an off-center part with fingers and then blow-dry hair smooth. 4.       Gather the length of the hair and twist into a loose, low chignon, securing with hair pins. 5.       Allow hair to set in the chignon for 30 minutes to 1 hour, and then let down. 6.       Apply 4 – 5 pumps of Redken glow dry style-enhancing blow-dry lotion throughout the length of the hair to add an instant shiny finish.