New york fashion week ss16: alexander wang with guido and redken
Published
16th Sep 2015
by maryforester
(Kyle Ericksen/WWD/REX Shutterstock)
Guido explains his inspiration and how to get the look from the SS16 Alexander Wang show.
"There’s really not one singular idea of beauty anymore, which is great and liberating. It’s all about bringing out your personality and adding little nuances here and there that really make a look feel more special and unique. Alex very much wanted to emphasize the realness – almost like the girls just walked off the street onto the runway in their own clothes.
I cut a lot of the girls’ hair, not all of them, but you really wouldn’t know because many of them are new and you might not even know what they like looked like before. Some of the girls got layers, or an extreme bang or fringe, all things that are a bit more masculine to bring out more of a boyish quality, which creates a super cool feeling overall. After the cut, I just emphasized each girl’s texture with Redken’s wind blown 05 – it gives it a little volume and texture and lifts the roots and a little natural, downtown feeling, which is very much the Alexander Wang girl. Although all of the looks are different, they all really go together and create a cohesive feeling on the runway.” – Guido
GET THE LOOK
- Start with clean hair by washing with Redken Frizz Dismiss Sulfate-Free Shampoo and Conditioner.
- Use fingers to create a natural part and then allow hair to air dry.
- Liberally spray Redken wind blown 05 dry finishing spray all over to enhance your hair’s natural texture, until desired effect is achieved.
