New york fashion week spring/summer 2013: rebecca taylor

Frank Rizzieri and Kevin Ryan for Aveda create wind-blown, road trip style for the Rebecca Taylor Spring/Summer 2013 show.

Show: Rebecca Taylor

Stylist:  Frank Rizzieri and Kevin Ryan for Aveda

Inspiration: "The hair for Rebecca's show is easy and effortless. It's unpredictable and there's a practicality and freshness to it with bits tucked behind the ear here and there."

The look: "This style looks totally effortless. It's laidback and untroubled; think of driving along the coast with the windows down - sexy, pretty, natural."

Get the look: Prep hair by spritzing with Aveda Pure Abundance Style Prep from roots to ends and blow-dry away from the face, using fingers or a brush to remove kinks or curls.

Part hair on the left side above the eye. Use a bevelled flat iron or a large-barreled curling iron to direct hair back and away from the face by loosely wrapping the hair around your tool of choice. Start at the hairline around the face, working backward in haphazard sections, letting hair fall into loose bends as you release it from the iron.

Mist with Aveda Air Control Hairspray, massaging and tousling hair - or blowing back with hairdryer - to mimic a windblown effect. Finish with Air Control Hairspray.

Key products: Aveda Pure Abundance Style Prep, Control Force Firm Hold Hair Spray