New york fashion week spring/summer 2013: charlotte ronson

Jon Reyman for Aveda created a simple, just-woke-up style for the Charlotte Ronson Spring/Summer 2013 show.

Show: Charlotte Ronson

Stylist: Jon Reyman for Aveda

Inspiration:  "We designed a totally natural style to complement Charlotte's collection. With soft bends and matte finish, it strikes just the right balance between wavy and straight, clean and dirty."

The look: "This is carefree hair. Effortless, natural texture paired with a matte finish make for a pretty and pure expression."

Get the look: Prep hair by spritzing lightly with Aveda Pure Abundance Style Prep and blow-dry with fingers or a brush, parting in the middle.


Follow with an all-over light  mist of Control Force Firm Hold Hair Spray and rake through with fingers.   

Beginning at the front and working backwards, divide hair into one-inch horizontal slices, rolling each section around two fingers as if to create a loose pin curl.  

Press the curl with a flat iron for just a few seconds, then release to let hair fall into easy, relaxed bends. Rake through with fingers to create unaffected texture, finishing with a mist of Control Force Hair Spray if needed.  

Key products: Aveda Pure Abundance Style Prep, Control Force Firm Hold Hair Spray