L'Oréal Professional Products UK & Ireland has announced the appointment of Aurélien Guibret as the new Managing Director.
Aurélien will take on the position from April 1 2025 succeeding David Higgins, who will be taking on a new role in Singapore with the L'Oréal Groupe.
With over 20 years of experience within L'Oréal to the UKI market, Aurélien began his L'Oréal career in 2004, holding various roles before moving to the Professional Products Division as Marketing Director for L'Oréal Professionnel hair colour innovations and later as Brand Director for the Western Europe Zone.
From 2016, he served as General Manager for Kérastase and Shu Uemura in the UK & Ireland. Most recently, Aurélien held the role of Global Chief Activation Officer for PPD.
Aurélien said: "It's a real privilege to be back in the UK & Ireland and to be leading the PPD team. I look forward to reconnecting with the incredible talent and passion within the UKI hairdressing industry and drawing on the strong foundations that David has established. Continuing to foster a culture of collaboration and innovation, working hand-in-hand with our salon partners to help them achieve their ambitions and drive the industry forward. I believe that by working together, we can continue to elevate the artistry and professionalism of hairdressing in the UKI."
David Higgins commented: "Serving the UKI professional hair industry has been an absolute privilege. I am immensely proud of the resilience, creativity, and passion I've witnessed firsthand from our professional partners. As I move into a new role within L'Oréal, I have full confidence that Aurélien Guibret, with his deep understanding of our market and commitment to partnership, is the ideal leader to guide PPD UKI into an exciting future.”
