New global alliance forming for mens grooming and barbering sector

The British Barbers’ Association (BBA) is to lead a global alliance for men’s hairdressing and barbering standards by bringing together some of the leading associations from across the world. The Men’s Global Grooming Alliance (MGGA) initiative comes after enquiries from barbers, men’s hairdressers and barbering organisations around the globe. Many had been impressed with the high level of professionalism of British barbering and the growth of male grooming in the UK as well as the BBA’s successful initiatives to raise standards further, including training and education, prestigious competitions, working with government departments, accredited Barbershops and its industry code of practice. Barbering associations and leading male grooming companies from countries such as Australia, Canada, India, New Zealand, South Korea and the USA have already aligned themselves with the MGGA as joint-founding members of the initiative. The BBA will act as the lead partner of the MGGA, though it will be cooperating closely with its international partners to encourage the sharing of world-class standards, updates on Men’s Grooming trends, the latest technical guidance and good practice. The MGGA will also be placing an emphasis on areas that the UK excels in, such as education, training, customer service, and health and safety, in order to encourage the same level of expertise and professionalism internationally. Trevor Studd, BBA international director said: "There are many fantastic organisations supporting men’s hairdressing and barbering around the world, but until now there has been little coordination between them all. British hairdressing in general, and British barbering in particular, have always been regarded as world leaders, but now is the chance for us to work together with our international partners and share with each other what we do best. He added: "For the BBA to be asked to lead on such a global and high-profile initiative as this is such an honour and one we relish. It is a huge opportunity for all of us involved in British barbering and Mens hairdressing to learn more about our profession while giving something back to the industry we love". To find out more on the Men’s Global Grooming Alliance email [email protected] or call 07786 051720