New davines oi liquid luster delivers wow effect

Clients can experience the 'wow effect' with Davines' bestselling instant shine and gloss in a bottle, the OI Liquid Luster. Davines' OI Liquid Luster is a water-like oil that moisturises the hair in just a few seconds, giving it a shiny and soft finish. The transparent liquid is formulated with plant-based and shine-producing ingredients, including Roucou oil, that work together to smooth strands and protect the hair against the effects of ageing and environmental damage, leaving it instantly softer.

Beauty in no Time Results

Davines' OI range lets clients see immediate results from their first use and the Liquid Luster is no different. It is rich in moisturising agents that come into direct contact with hair fibres and improves the hair quality making it incredibly healthy with an extraordinary glass-like effect. The detangling properties of Roucou oil, an antioxidant-rich plant, nourishes the hair making it instantly easier to comb whilst cardoon oil adds extra hydration making it more manageable with a smooth finish!

Sustainable Packaging

OI products are made using energy from 100% renewable sources and the CO₂ emissions deriving from the production of Davines' OI Liquid Luster are offset through reforestation and woodland protection projects. Davines prioritise the use of primary packaging to avoid unnecessary external packaging and where necessary choose mono-material that is easily separable for collecting and recycling. The B-Corp certified brand is also partnered with Plastic Bank who's mission is to stop ocean bound plastic and improve lives.

In Salon Service

OI Liquid Luster is the ideal service for Intensive Treatment cases where clients require shine and softness in no-time as an add-on service to a haircut, colour or styling in salon. This is a sponsored post in collaboration with Davines.