Moroccanoil beyond beautiful hair event inspires london

The Moroccanoil Beyond Beautiful Hair event showcased the versatility of the brand, with UK and Ireland ambassador Errol Douglas and artistic director Antonio C. Calero presenting 50 models in a catwalk show at the Bloomsbury Ballroom. Over 200 stylists from the UK and Ireland attended the event, which kicked off with a high-energy show featuring both male and female dancers and models styled with the latest Moroccanoil styling products, including Styling Gel and Volumising Mousse. Emerging from a traditional phonebox in front of digital footage of the Tube, Big Ben and other London landmarks, models dressed in Kristian Aadnevik gowns showcased the wealth of looks available with Moroccanoil products - from wild curls to cornrows and, of course, super-sleek lengths. "The looks were inspired by the UK's love for equestrian sports and the contrasting cultural landscape of London,"  explained Antonio Corral Calero. After the show, guests were invited in to up-close-and-personal demonstrations by some of Moroccanoil's leading creative lights. Stylists including Errol Douglas recreated their model looks on podiums, as guests posed questions, took pictures and trialled new products. Guest of honour at Moroccanoil Beyond Beautiful Hair was co-founder Carmen Tal who told HJi: "We had to do the show in London - it's where everything happens and we're thrilled that so many salons turned out to support us and learn more." Find out how to get one of the looks in an exclusive step-by-step by Antonio here!

Moroccanoil Beyond Beautiful Hair Event: In Pictures

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