Messy tresses at organic by john patrick at new york fashion week

It was casual messy all the way at Organic by John Patrick Fall/Winter 2011 New York Fashion Week. Antoinette Beenders led the Aveda hair team backstage. "The Organic by John Patrick hair for this season is a very real and natural look that can be adapted to fit anyone's style," she explained after the show. "It's like messy teenage hair with a bit of glamour, inspired by the idea of a model off duty who quickly pins her hair back  This collection is very 90's romantic - full of mismatched textures.  I love how the hair is beautiful and unfussy, echoing the 'elevated grunge' vibe of the clothing."  Here's how to get the look:

1. Sprinkle Aveda Pure Abundance Hair Potion throughout the hair for matte texture.  Massage with fingertips at the root for slight volume. 

2. Gently backcomb hair at the crown, using a wide-tooth comb to create a textured, ultra roughed-up look, while leaving the ends of the hair untouched. Spray with Aveda Air Control Hair Spray for light hold.

3. Using a Mason Pearson brush, loosely brush the top of the hair back to smooth backcombed portions. Allow hair to part naturally.

4. To create the textured, half-up style, twist and pull one-inch sections from above the ear on each side of the head. Use bobby pins to secure the entwined pieces at the occipital bone at the back of the head. 

5.  To keep the haphazard look from being untidy, finish with a holding mist of Aveda Control Force Firm Hold Hair Spray.