Men now spend more time at barbershops than at the pub

A recent survey by men’s mental health charity The Lions Barber Collective and premium men’s grooming brand The Bluebeards Revenge has revealed that men now spend more time in their barbershops each month than at their local pubs. 1,726 men were surveyed across the UK and 92% declared that they visit their barbershop or hair salon at least once per month - 10% of which even admit to making weekly trips to smarten up their styles and socialise. In comparison, only 70% make the effort to visit their local pub at least once a month. The shift from pubs to barbershops highlights the relationship that men now have with their barbers and how the shops are seen more and more as a place to socialize and chill than a place to simply get a trim. This is supported by 69% of the surveyed men, who rate their relationship with their barber far better than their relationship with their local pub landlord. On the survey’s findings, Managing Director of The Bluebeards Revenge David Hildrew, said: “While the past might have seen a man confiding in the landlords and ladies that pour him his favourite beverage, barbering’s recent renaissance has allowed men to develop real and meaningful relationships with the professionals that cut their hair.”

The Lions Barber Collective – Helping tackle mental health issues.

Founded by award-winning barber Tom Chapman, The Lions Barber Collective is actively working to make barbershops all over the world a secure and non-judgemental space in which men can open up about their private and personal issues in a non-clinical way. The organisation was awarded a 'Point of Light' Award by Prime Minister Theresa May earlier this year. The need for these services is made clear with the research showing that 33% of men find it difficult to talk about their private matters with their partners and close friends. In comparison, only 20% of men find it hard to discuss the same issues with their barbers. Chapman says, “Barbers are in a unique position that allows them to have conversations with their customers that they would rarely share with others. The fact that we are outside of their social circles means men can open up about their issues without fear of others finding out – it is often a massive relief for men when they can share the load.” The work of The Lions Barber Collective and The Bluebeards Revenge aims to help men all over the world continue to battle with the old stereotype that encourages them to bottle up their emotions and stresses. A staggering 58% of men still feel that they cannot openly speak out about their mental health, the survey revealed. The Lions Barber Collective is working with The Bluebeards Revenge to help raise the awareness of men's mental health. The Bluebeards Revenge is rolling out an on pack awareness campaign, as well as launching a co-branded hair styling gel with the profits going to the charity’s great cause.