Men from which country spend 42 minutes grooming per day?

As we know men’s grooming is big business across the globe, but which country tops them all when it comes to the time spent on daily grooming routines? According to the latest research from market intelligence agency Mintel the average Indian man spends 16 minutes grooming his body, 14 minutes on his hair and 12 minutes on his face, totalling a beautiful 42 minutes every day. In addition, men in the metro areas of India are spending a significantly higher amount of time getting ready each day, including time spent on their body (22 minutes), hair (21 minutes) and face (18 minutes) as compared to men overall. Minu Srivastava, consumer research analyst, India, at Mintel, said: “Men’s grooming, while still in a rather early stage, has been under the spotlight in India, particularly as Indian men grow increasingly image-conscious and are starting to take care of how they look. In general, men may find it overwhelming at times when finding the right products and regime that they should follow with so many choices in the market. Companies and brands in the Indian men’s grooming market should review the motivations and lifestyle patterns of various groups and customise offerings to fit in. Men in metro areas are spending more time, and as a result, they are likely to seek convenient, time-saving and/or multi-functional products.” Mintel research shows that almost two thirds (65%) of Indian men* are concerned about an aspect of their appearance. Specifically, a quarter of Indian men admit that body odour and hair greying are their biggest concerns (24% and 23% respectively), while just over a fifth (21%) worry about yellow teeth, excessive sweating, and bad breath, respectively. Meanwhile, 20% say that they are concerned about baldness/hair thinning, 14% worry about acne (on the face or body) and 13% are anxious about signs of ageing—rounding up Indian men’s top 10 appearance-related concerns.