ghd has launched its best-ever styler; the new and truly innovative ghd platinum.
An exciting evolution of the ghd eclipse, the ghd platinum uses tri-zone technology, which has been scientifically proven to be safer for hair – in fact, it can even make hair healthier*, stronger* and shinier**.
The ghd platinum shows the best can get better – with no compromise to your clients' hair.
respect for your client's hair
Myth: You need to use high temperatures to make hair look good.Fact: Research shows styling at 185C is the optimum temperature to style all hair types with the least amount of effort.
ghd scientists working at the ghd research and development facility in Cambridge have identified the optimum temperature for styling hair as 185c. The ghd platinum constantly maintains this temperature using patented tri-zone technology, which is exclusive to ghd.
Zoe Irwin, ghd’s UK brand ambassador and celeb/session stylist, explains: "ghd’s latest scientific research shows that ghd platinum gives ultimate results and healthier hair by reducing breakage by more than 50%*; making it 20% shinier**, and is kinder to your hair colour †."
style and substance
Myth: You need to grip a styler really tightly to make sure it passes through the hair evenly.Fact: The new wishbone hinge on ghd platinum gives you a controlled and smooth glide through the hair for ultimate results.
"The new design is great," says Zoe. "Hairdressers know that even the best stylers can suffer from yawing, whereby the plates meet awkwardly and slide vertically against each other causing slippage. The new wishbone hinge design ensures a perfect fit that’s totally stable allowing for a completely smooth, controlled finish."
heat you can rely on
Myth: It takes a long time to straighten or style hair.Fact: Styling at the optimum temperature creates ultimate results with the least amount of effort – one stroke styling is all you need with ghd platinum.
The ghd platinum uses tri-zone technology, which was developed by ghd scientists to create even, consistent results that are kinder to the hair. This intelligent technology features three sensors in each plate to ensure the optimum temperature for styling hair is consistently maintained across the entire plate during styling, enabling you to optimise your style in as little as one stroke. The sensors mean there’s no sudden surge or drop in temperature – both of which can be detrimental to hair health and styling results – delivering safer-for-hair heat at all times, from roots to ends.
“Tri-zone technology maintains a constant 185°C optimum temperature,” says Zoe. “It’s a one-stroke wonder!”
see ghd platinum in action!
Sound good? See the new no compromise styler from ghd work its magic here.
get the look
Follow this simple step-by-step to get the celebutant look; a super client-friendly bouncy, glossy head of curls.
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find out more
Want to get your hands on the new ghd platinum? Contact your ghd account manager or call 0845 3301133 (uk) or +44(0)1924 423400 (ROI).
