Meet the New ghd chronos max Wide Plate Styler - Perfect for Long, Thick and Curly Hair

Only a year on from the launch of the award-winning ghd chronos™ styler comes the latest innovation in the chronos family, the new ghd chronos™ max. Featuring a wide plate and HD motion-responsive™ technology, the styler has 85% larger close-edge plates1 and is set to transform the tech-beauty realm. 

ghd chronos™ max allows you to style large sections with speed, giving up to 3X straighter hair ^{2 in one stroke and up to 90% more shine3. Plus, the close-edge plates mean you can now get closer to the roots when styling, ideal for consistent root-to-tip results. Extreme Health Amazingly the ghd chronos™ max delivers up to 3X faster4 one-stroke styling and HD results that last 24 hours5, so it’s perfect for use in salon on clients with long, thick, curly hair and makes retailing to them a cinch too – especially when they see the results while sat in your chair.} 

Extreme Hair Health

Amazingly the ghd chronos™ max delivers up to 3X faster4 one-stroke styling and HD results that last 24 hours5, so it’s perfect for use in salon on clients with long, thick, curly hair and makes retailing to them a cinch too – especially when they see the results while sat in your chair.

But not only does it deliver results, it has hair health at its core too. With curly hair types needing a higher level of care, the HD motionresponsiveTM technology is designed to maintain the optimum styling temperature of 185°C. It delivers ultimate ghd results, while respecting the hair’s natural texture and providing no extreme heat damage.6

Gloss Goals

With ghd chronos™ max you can get a glass-like shine on every client. The styler utilises 85% larger1 high-gloss plates and the brand’s most advanced styler technology to create an ultimate pressed finish. Aligning the cuticle to sit perfectly flat from root to tip, enhancing light reflection for up to 90% more shine.3

Silk Press Saviour

Every stylist knows that to get a super-smooth, sleek result you need consistent heat transfer and the perfect tension. This is where ghd chronos™ max excels – with HD motion-responsive™ technology for consistent heat transfer and a newly re-engineered wishbone hinge, the styler guarantees perfect tension from root to tip. It’s your gateway to creating sleek, straight styles with 2.5X less frizz.7

Join the ghd Pro Salon Network

The ultimate partnership for your business, the ghd Pro Salon Network offers so many opportunities to progress your skills and business. Firstly, you’ll gain access to the whole ghd product portfolio to use and retail in salon, which means you can get exclusive discounts of up to 50% when you buy direct. What’s more, trend-led education is at the forefront of the Pro Salon Network, whether that’s through dedicated in-salon sessions, ghd roadshow events, seasonal digital livestreams, or via the on-demand portal, you can take time to learn however and whenever it suits you.

You’ll also be supported by a dedicated business development manager, who can supply visual merchandising materials, social media assets, and impactful point of sale to bring the brand’s biggest launches to life in your salon.

And that’s not all – Pro Salon Network members will be the first in line for tickets to roadshows and educational events, plus have the chance to apply for the ghd Style Squad mentorship programme. This year also sees the launch of the ghd annual salon awards, which will recognise and celebrate the very best ghd talent across the UK and Ireland. 

To discover the new ghd chronos™ max and find out how to join the ghd Pro Salon Network, contact [email protected], call 01924 423400, WhatsApp 0113 2615646 or follow @ghdhairpro

This is a sponsored feature in partnership with ghd

Footnotes 

1 Vs. ghd gold.

2 Technical test in a lab on wavy hair, vs. naturally dried hair.

3 Technical test in a lab on brunette hair, measured vs. naturally dried hair.

4 Vs. ghd max. Technical tests in a lab show ghd chronosTM max is 3X faster to

achieve the same high level of frizz reduction on frizzy tresses.

5 Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.

6 Extreme heat is any heat treatment causing fractional wet tensile strength

reduction per cycle greater than 0.001, measured over at least 100 cycles

on brown Caucasian hair (a “Strength Reduction”). Extreme heat damage is

a Strength Reduction of more than 0.005.

7 Technical test in a lab on frizzy hair, vs naturally dried hair.