Meet the ghd take control now collection – raising money for breast cancer charities

Did you know that ghd has raised over $20 million (£14.5 million) in total for breast cancer charities globally? And they are continuing that support by launching their 17th annual limited-edition pink Take Control Now collection and campaign in support of breast cancer charities. It's set to be a winner with stylists and clients alike, thanks to the bold campaign messaging and the coveted design. Continuing 2020’s successful Take Control Now campaign, the 2021 collection features the statement – TAKE CONTROL NOW. You'll see this messaging on all the limited-edition styling tools and it's the perfect reminder to both clients and stylists to self-check for signs of breast cancer every month. Speaking of which, ghd has partnered with eight incredible muses for the campaign, to communicate a powerful and emotional message around the importance of self-checking for both yourself and your loved ones. The brand invited four young women who have never self-checked to read the intimate and moving stories of people who have been affected by breast cancer, in the hope that hearing these stories would encourage them to start self-checking on a regular basis. You can watch the incredible stories on ghdhair.com or ghd's YouTube channel.

The Take Control collection