Matrix announce new editorial colour & trend ambassador zoe irwin

Matrix has announced Zoe Irwin as their Editorial Colour & Trend Ambassador, leading the development of curating emerging hair trends from global inspiration to the Matrix salon floor. With over 30 years of session and editorial experience, Zoe Irwin is one of the most prominent and inspirational stylists in the UK. Irwin is renowned in the industry for her vision and creativity. From her roster of VIP clients to shooting with an impressive portfolio of brands and fashion publications, Irwin has been described as the Stella McCartney of hair. With a host of awards to her name, Irwin has become an established voice in the stylist community, celebrated for her innovation of colour techniques and trends. “I’ve watched the Matrix journey over many years in the industry… I’m thrilled to join their community of passionate, expert hairdressers and educators! Whether you’re a salon stylist or a freelance artist, the community and support offered by Matrix is second to none. I’m looking forward to developing new colour trends and techniques for the next generation of salon services... and connecting with the incredible Matrix community!” says  Zoe Irwin. Highly sought after for her colour expertise, Irwin will be partnering with Matrix on upcoming projects to develop new services and skills within Matrix’s colour and styling portfolio. Working across new launches and innovations in the Matrix portfolio, Irwin will enhance and influence hairdressers to think outside the box and discover new techniques that take colouring and styling to the next level. Sussan Verghese, General Manager American Brands commented: “We’re delighted to welcome Zoe to the Matrix family! Her vision on colour trends combined with our innovative product portfolio and professional techniques will bring a new inspiration to our community of hairdressers and consumers across the UK and Ireland.”