Mark hayes creates his poster girl

One of the most successful campaigns of recent years was the Benetton ads - a group of models shot together from around the world in landscape format rather than portrait. Since then, it's been used as inspiration in many photogaphic collections. In the latest collection from Mark Hayes at Sassoon, he used eight girls that can be used individually, or collectively create an eye-catching story. The photo showcases his stunning geometric work and demonstrates the softer side of sharp lines.