Male grooming salon of the year: judges' entry advice

Thinking of entering Male Grooming Salon of the Year at HJ's British Hairdressing Business Awards? We caught up with the category's sponsors, Andis, to find out what they'll be looking for in a winning entry.

Male Grooming Salon of the Year, sponsored by Andis

What advice would you give someone entering HJ's British Hairdressing Business Awards? "Be confident, be yourself, and don’t be afraid to take some risks. Most competitions based on talent and artistry have somewhat subjective criteria upon which you are judged. Find a way to let your talent break out of the crowd; your uniqueness may raise eyebrows and create discussion, but certainly won’t be overlooked." Why should individuals or salons think about entering the awards? "Furthering one’s career or business in a service-oriented, creative profession such as haircare requires a unique marketing plan. Unlike a business turning out a product, one can’t simply place an ad and hope folks will line up at your door. Advertising will only get you so far and then you need your reputation to take you the rest of the way. Winning prestigious awards such as the British Hairdressing Business Awards provides credibility and allows potential clients to know you’ve made it and that success has been recognized by peers and the industry alike." What is the benefit of winning this specific title? "HJ's British Hairdressing Business Awards can launch fledgling careers and take existing businesses to the next level." Karen Formico, vice president of marketing, Andis Inspired? Download your entry form today!