Making sure new clients come back to you
Published
22nd Sep 2016
Leading consultant, Valerie Delforge offers five reasons a new client will come back to you:
- Excellent booking
The customer journey starts from the minute the customer decides to book a treatment with your salon. The smoother the process, the more impressed they will be. A good start will make the customer feel that they can trust your business straight away which will put their mind at ease.
- Customer data
It’s all about the data! The more information you have about this new customer, the more you can communicate with her.
- Customer consultation
It is the only way you will be able to create a targeted marketing that answers the need of the client. You need to know as much as possible about this new client so she feels that everything you do is for her as you have listened to her needs.
- Follow up
Following up on your client’s first visit brings a special touch to the relationship you are forming with her. Whether it is a phone call to ensure that everything was fine, or a mail to see if is she get on with her homecare advice, it is a caring touch that is not to be denied.
- Welcome pack
Why not create a welcome pack and present it to every new client. How special would that make them feel?
Valerie is founder of Delforge + Co, a company specialised improving salon businesses. They recently launched Narrative Tutorials to support your growth.
