Making a good promo video for your salon
Published
30th May 2014
by rachael
These days digital is everything, and making a good promo video for your salon is the perfect way to showcase what you and your business are about in a short, succinct way that speaks to an online audience.
Elena Lavagni from Neville salon recently invested in a video to showcase the work that the group had undertaken during fashion weeks across the globe. While it was an initial investment, it's attracted plenty of media attention and also given the brand the perfect promo to run on screen, on their site and at events to showcase the diverse nature of their work.
Elena says: "Video gives you the opportunity to interact with customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for businesses like ours. We hired a production company to make our video and they travelled with us for six months from Singapore to New York, Paris, Seoul, London and Tokyo.
"We wanted to give our clients a real insight of what we were doing during all the fashion shows and to show that the power of the salon is very strong even in the editorial fashion world where session hairdressers dominate."
Of course not every salon has the jet-setting schedule of the Neville group, but creating a video is still a great way to promote what you do get up to. Here, Elena shares her advice for making an effective promotional video yourself.
- Keep it short. Studies show that we have an attention span of about 30 seconds for this sort of material, so if you are making an advertising or branding video, say what you have to say and then save the rest for follow up videos.
- Combine video and still images. Mixing videos and stills of your product, employees, location and anything that you believe will interest your potential customers will add variety to your video ad.
- Add a personal message. The message can be from you or one of your employees, or it can be a testimonial or recommendation from one of your customers.
- Make sure your customer knows how to find you. Don’t forget to include your phone number, address, website address and e-mail. If you have a bricks and mortar location, you might even want to include a map.
- Distribute your video in every way possible. Promote your video through an online ad campaign, email, social media, YouTube and even your own website. There are online video services that will provide all of these services for a price if you don't want to do it yourself - even YouTube will allow you to push out your video across all of your social media.
- You may think this sounds like a lot of trouble, but you do need video. Videos engage your customers and set you apart from those static ads you see everywhere online. It allows you to tell your customer what differentiates you from your competition. Your videos can help you have a face they can recognize and come to trust. That’s the kind of relationship you want with your customer.
