Luxury hair care brand shu uemura partners with paul edmonds

Paul Edmonds is now a global Shu Uemura brand ambassador. Shu Uemura’s hair care collection is now available to buy both online and in Paul Edmonds’ Knightsbridge and Battersea salons.

Thanks to the rising popularity of Shu Uemura’s hair care range, these products can now be part of the salon experience, as Paul Edmonds’ Battersea Power Station salon becomes the first flagship Shu Uemura Art of Hair salon in the UK.

From the artfully crafted and texturising Shu Uemura Master Hair Wax, to the luxurious and restorative Silk Bloom Shampoo, to the enhanced enriching Art of Hair Wonder Worker spray, thanks to Shu Uemura’s partnership.

Paul Edmonds, official hair stylist for the BAFTAs comments: “In an age where society is so rushed off its feet, hair care can be lost in a void of smartphones and social media. With many people only taking time to quickly rinse their hair every couple of days, our hair care routine has quite literally lost its shine.

“We’ve partnered with Shu Uemura to breathe life back into hair care routines, so people can once more learn to love their hair.”