L'oreal professionnel supports csm ba fashion show 2014

L'Oreal Professionnel continued their dedication to the British fashion industry by supporting the CSM BA Fashion show 2014, providing a hair team to work backstage and backing a creative prize fund. The partnership dates back to 2001, when L'Oreal Professionnel and the world-famous Central Saint Martins College of Art and Design joined forces in a partnership dedicated to nurturing cutting-edge talent in both hair and fashion. The relationship is now in its fourteenth year, and the 2014 graduate show once again saw a team of talented young hairdressers working backstage to create looks suitable for the student collections. Three looks were created for the show by the L'Oreal Professionnel Portfolio Session Team - itself dedicated to promoting the work of talented new names. Look one was a sleek low ponytail with combed-through indentions from the centre parting, inspired by line drawings. Aviatrix Amelia Earhart inspired look two, a side-parted braided chignon with a loose wave. The final look was a triangular faux bob with waves, which took its cue from Valezquez portraits. Kenneth Campbell, managing director of L'Oreal Professional Products Division, says: "Hairstyles and hair colour say as much about you as the clothes you wear, therefore it is not only tremendously exciting, but absolutely vital, for L'Oreal Professionnel to forge a relationship with one of the most important fashion schools in the world. This ongoing partnership merges the very latest in fashion talent with the creativity of young hairdresessers - it is a unique and inspired collaboration." This view is echoed by Willie Walters, course director of BA Fashion at Central Saint Martins, who comments: "The free flow of ideas and creative energy is central to both industries. This collaboration is groundbreaking." On the night, the L'Oreal Professionnel Designer of the Year Award was presented to Gracie Wales-Bonner for her 70s-inspired menswear collection, with Asai Ta taking second place and third prize presented to Fiona O'Neill. Get the looks Look 1 Prep hair with tecni.ART Pli all over and dry flat. Put in a strong centre parting and comb Tecni.ART Glue into the top front sections. Pinch together for definition. Spray lengths with tecni.ART Fix Design and brush back into a smooth tight low ponytail. Straighten the lengths and brush smooth. Look 2 Prep with tecni.ART Full Volume mousse, then barrel tong and set in pin curls. Brush out the front gently and secure at the back. Plait the back in a couple of loose plaits and pin up tightly to the crown. Finish with tecni.ART Fix Max spray. Look 3 Prep with tecni.ART pli and triple barrel wave hair through the base. Backcomb gently underneath and then roll up and pin in underneath to form a triangular bob. Finish with tecni.ART superdust for a dry finish.