L’oréal professionnel reveals dia richesse hi-visibility with #nofiltercolour service

L’Oréal Professionnel has added to their extensive professional colour portfolio with the exciting launch of DIA RICHESSE HI-VISIBILITY, their most visible tone-on-tone. Enriched with direct colourants, this ammonia free formula is effective even on dark hair delivering exceptional results to add to or enhance natural colour and comes in five new shades that suit a variety of bases. DIA RICHESSE HI-VISIBILITY has a swift development time in salon of up to 20 minutes that will reach out to the style conscious, time starved client looking for maximum impact with minimum commitment. The five new shades include Sienna Brown, Saffron Copper, Mahogany Ochre, Mahogany Burgundy and Terracotta Brown.

Paul Dennison, Colour Director at Ken Picton Salon says,

"From my experience when working with DIA RICHESSE HI-VISIBILITY the formulation of the colour made for a very easy application. Having a quick 20 minute development time, means that we can now deliver deep, intense tonal results whilst achieving maximum shine at low commitment. This will soon be one of my day to day colour ranges, I'm sure of it"

And who better to represent this brand new launch than world famous Victoria's Secret Angel, Alessandra Ambrosio. With 10 million followers across her social networks and picture perfect colour, she was the ideal choice to show off the #nofiltercolour look. This low-commitment,  fast impact and highly visible colour service will satisfy your selfie loving client who loves to see their hair colour pop in every light. Discover Alessandra Ambrosio and the new DIA RICHESSE HI-VISIBILITY range. [hji-gallery-legacy]