L’oréal professional releases salon support guides

The L’Oréal Professional Products Division has launched its Salon Support Guides to offer guidance to salon owners in both the UK and Republic of Ireland during these difficult times. The L’Oréal Professional Salon Support Guides have been created to support all salons and hairdressers as they face temporary closures, and are available for free on L’Oréal Access UK and ROI and L’Oréal Partner Shop (UK only). The guides cover aspects such as communications advice and social media tips for salons who are open and those that are temporarily closed, a summary of government support available and links, upcoming education events and helpful links. “We are thinking of all of our hairdressing partners and your loved ones at this time,” said Béatrice Dautzenberg, managing director of L’Oréal Professional Products Division UK & Ireland. “We want to affirm our total solidarity and are here to help you to navigate this challenging moment. Together with Industry Trade Bodies, we are working to provide you with useful information ­– with care for you, your teams and your clients as the number one priority,” she said. “We know that salons and hairdressers are the beating heart of the community ­– we share our love and wish everyone well.” The guides provide advice for those in England, Scotland, Wales, Northern Ireland and the Republic of Ireland. Additionally, L’Oréal Professional has launched a new Facebook filter which is now available for anyone to use if they search ‘Loreal Support Local’ when searching frames. It features a heart logo that says: Support Your Local Salon on a profile picture.