London fashion week spring/summer 2014: felder felder
Published
13th Sep 2013
by
rachael

Jonny Engstrom created pastel-hued mermaid hair for the Felder Felder Spring/Summer 2014 show at London Fashion Week.
Show: Felder Felder
Stylist: Jonny Engstrom at Guy Kremer for L'Oreal Professionnel
The inspiration: A beautiful tribe of romantic, colourful mermaids
The look: "Mermaid hair" - wet-looking, wavy hair that looks as though the girls have just emerged from the water. The key to this look was colour - it was the first show to use L'Oreal Professionnel's new Colour Chalks in shades of coral pink and blue.
The Colour Chalks, which launch in November, come in five shades and provide instant, intense colour which doesn't smudge or transfer to clothing and which washes out easily.
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Get the look: Hair was seperated in to sections and covered with L'Oreal Professionnel Tecni.Art Liss Control, with a pea-sized blob warmed in the hands and pulled through section by section, scrunching to add or enhance texture.
The front of the hair was then scraped back with the fingers and styled with Tecni.Art Gloss Control Spray to add even more shine.
The new Colour Chalk was then painted on the ends of each model; Coral Sunset for blonds and Ocean Blue for darker-haired models.
Key products: L'Oreal Professionnel Colour Chalk, Tecni.Art Liss Control, Tecni.Art Gloss Control Spray