London fashion week spring/summer 2014: eudon choi

Naoki created wet-look sweeping fringes for the Eudon Choi Spring/Summer 2014 show at London Fashion Week. Show: Eudon Choi Stylist: Naoki for Bumble and bumble The inspiration: The princess of the Korean Joseon dynasty, who married a Japanese prince. The look: Dry textured lengths with a sweeping wet-look faux fringe. Hair had to be kept relatively simple because of the Piers Atkinson headpieces that were added, so Naoki concentrated on keeping the fringe low and detail in the back to ensure the hair was still seen. [gallery columns="2" ids="22870,22869"] Get the look: Hair was prepped with Bumble and bumble Prep and Thickening Full Form Foam - one whole can per model! - to create texture and a dense, thick finish through the lengths of the hair. Hair was then diffused until about half dry, then left to air dry. As models were wearing headpieces, there wasn't much room for detail at the front of the head, so hair was swept across in a low side fringe and drenched with Classic Hairspray to create a wet, textured feel. Key products: Bumble and bumble Classic Hairspray, Prep, Thickening Foam

• See the makeup look at the show here