London fashion week spring/summer 2012: felder felder
Published
17th Sep 2011
by rachael
Panos Papandrianos and the Wella Professionals Creative Team created 'It Girl Grunge' for the Felder Felder Spring/Summer 2012 collection.
Inspiration: Uptown girls who like to party downtown - particularly New York fashionista Jen Brill - a cool, sophisticated urban fashionista who is as at home in a dive bar as front row at fashion week.
Get the look: Panos wanted the hair to be full of personality - glossy, rich and shiny but rough around the edges. Hair was textured with volume at the crown, pulled back on the sides to create a swept-back look.
Prep the hair with Wella Professionals Extra Volume Mousse to create extra volume and hold before rough-drying.
Spray in Resolute Lift to create volume at the crown while using a hairdryer and roughly brushing the hair back.
Spray Dynamic Fix closely to the root of the hair, working back towards the ends to give the hair texture and create an undone look.
Finish with Sculpt Force Gel, lightly pinching sections of the hair to exaggerate the wet look.
Products: Wella Professionals Extra Volume Mousse, Perfect Setting and Sculpt Force Gel, Wella Professionals System Professionals Resolute Lift
