London fashion week: front row style at issa

After Kate Middleton wore an Issa dress to announce the royal engagement, the company has been thoroughly thrust in to the spotlight. This morning's Issa show was buzzing with rumours that the royal-to-be might show up, but unfortunately it was fashion royalty only.

Alexa Chung showed off her new glossy brunette shade on the front row, with bags of shine giving her tousled bob a glamorous finish. Accessories; a Pret coffee.

Alexa was accompanied by London gal-about-town Jaime Winstone, whose hair has transformed yet again for another new look. Usually a peroxide blonde, Jaime now has brunette locks, which were styled for the event in cool textured waves - topped with a natty bowler hat.

Marina Diamandis finished off the front row fashion parade, with long aubergine-hued curls contrasting nicely against her tangerine lipstick.